what inspires us?
We want to understand how the world works, so we can help change it.
Our campaigns are sincere, honest, and personal. And always aimed at issues worth fighting for.
We get our inspiration from political campaigns. Of course, complaining about politicians is always fun. But never underestimate the power of great political campaigns. They create stories that move people and mobilize them behind common goals and missions. And that is exactly what we want to do for our clients.
We use the insights of Nobel Prize-winning scientists such as Daniel Kahneman and Richard Thaler. As well as behavioral scientists such as Robert Cialdini. These lessons from psychology and behavioral science help us understand how people think and act. That knowledge is indispensable if you want to build a winning campaign.